The songwriting team of Jingle Punks’ CCO “Jingle” Jared Gutstadt and Grammy award-winning writer Jason “Poo Bear” Boyd (Justin Bieber, Usher) penned an original anthem for UFC 207 that was guaranteed to be a radio smash.
Once the song was written, and using UFC market research to test a variety of potential artists, we eventually landed on rising superstar G-Eazy to pair into the project.
Jingle Punks coordinated to make sure the song was not only used in marketing, but placed front and center during event. G-Eazy was also made available for backstage interviews as well as pre-fight marketing amplification via social media.
Along with a feature in Billboard, the song and campaign garnered 13.3m total impressions, over 9m plays on Spotify, 1.1m views on Ronda Rousey’s Instagram, and 67k podcast downloads from UFC Unfiltered.