SunTrust OnUp

Sonic Strategy

Working in concert with agency Strawberry Frog, and with brand brief in hand, we decided to utilize Curtis Mayfield’s “Move On Up” to amplify SunTrusts’ OnUp brand messaging.

Custom Cover

With a song chosen, the Jingle Punks studio team jumped into action demoing several potential genre directions befitting the creative brief.

Studio Services

Once we settled on a specific direction, Jingle Punks built a band to perform the track live in the studio, handled all cutdowns and conforms to picture, as well as final mix and mastering.

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Behind The Scenes

Senior Composer Jeff Peters in studio with Creative Director Matt Chambless and JP Staff Abi Kalkura and Miranda Sachetta who provided saxophone on the track.

Some Press

Check out AdAge’s feature for a glimpse into the reach of the onUp Movement and where you might be able to hear the song next.