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Jack Daniel’s Uncut Sessions

JACK DANIEL'S UNCUT SESSIONS

Creative Strategy

Working in concert with agency partner FCB Chicago we helped create a digital music campaign extending the brand to a millennial audience.

Talent Curation

Jingle Punks created a menu list of on-brief artists to kickstart the campaign across with multi-genre appeal.  Jingle Punks and FCB Chicago eventually landed on Miguel, Run the Jewels, and Robert DeLong as the first three artists.

Talent Negotiation

Once the first three artists were chosen, Jingle Punks handled all talent negotiations and delivered artists to agency & brand on-camera performance deals plus social media amplification.

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The Results

With mentions in Billboard, Rolling Stone, and Complex amongst others, the results were 22.5m video views with 83m total media impressions.