We delivered the one and only MC Hammer to rap you into your dream house in this choose-your-own adventure campaign come to life through a customized video mixtape.
We custom-built a fun, shareable and crazy viral sitelet to drive major engagement amongst Trulia users.
JP designed an algorithmic solution to deliver a single, unique piece of content out of a possible 3,000+ combinations generated by each user’s selections on the site.
Our team worked to storyboard and concept the equivalent of 28 individual music video commercials.
We composed and recorded 28 hooks and verses filled with on-brand and category specific lyrics to match each user’s unique selections. Along with additional talent, MC Hammer brought his A game to each performance