UFC 207 - RONDA ROUSEY VS AMANDA NUNES
Custom Song Creation
The songwriting team of Jingle Punks’ CCO “Jingle” Jared Gutstadt and Grammy award-winning writer Jason “Poo Bear” Boyd (Justin Bieber, Usher) penned an original anthem for UFC 207 that was guaranteed to be a radio smash.
TALENT PROCUREMENT
Once the song was written, and using UFC market research to test a variety of potential artists, we eventually landed on rising superstar G-Eazy to pair into the project.
EXPERIENTIAL
Jingle Punks coordinated to make sure the song was not only used in marketing, but placed front and center during event. G-Eazy was also made available for backstage interviews as well as pre-fight marketing amplification via social media.
