Melissa Giddens – VP, BD, CANADA
Melissa Giddens, a seasoned professional with over 15 years developing, selling and leading some of the international television industry’s largest events and publications, is the new director of business development at Jingle Punks.
A natural leader, Melissa was most recently the driving force of the realscreen sales team as associate publisher, playing a vital role in growing its world-renowned publication and market-leading events, Realscreen Summit, Realscreen West and the newly developed Realscreen London, into market domination in the global business of factual entertainment. Melissa’s knowledge in the world of trade publication has reached multiple areas of the content and media landscape, including kids entertainment, commercial production and design, as well as digital content.
Her passion for the business was sparked early in her career, with advertising roles held at agencies Anderson Advertising, DDB Worldwide and Artefact Production and Design. With her sales savvy and talent to create unique customer experiences, her career has propelled her to the top of her game with much respect from colleagues and clients throughout the world.
But don’t let that shiny disposition fool you! Melissa’s love of boxing and combat sports has landed her in the Agency Wars ring – making her Jingle Punks’ latest secret weapon.