Zillow
Background
In 2017, real estate app company Zillow saw an opportunity to reach a new audience through an innovative approach to music in their broadcast campaigns.
Custom Song Creation
To serve as the centerpiece for this campaign, we wrote a series of five original songs over a unique three-day “writers camp” hosted in concert with both Zillow and Deutsch agency production arm Steelhead at their Playa Vista recording studios.
Production
Over the course of these three days, musicians worked day and night, interpreting client briefs, reacting to real time edits of the broadcast pieces and in concert with creatives from Steelhead.
