For DIRECTV NOW’s latest round of radio ads, AT&T turned to the Jingle Punks to craft original radio spots. The Jingle Punks creative team built a writer’s room around DIRECTV NOW, auditioning several creative concepts before eventually landing on Book Of Millennials.
Once the copy was in place, Jingle Punks’ production team jumped into action attaching and recording VO talent, facilitating all post-production including editing of the final spots and all sound design.
Since we are a music & audio company first, no Jingle Punks radio spot would be complete without a little musical magic. Enter our custom studio who jumped into action penning an angelic mnemonic to adorn the top of each spot.